During the product reveal, it displayed a different time: 9:41. But all that changed in 2010, when the very first iPad was released. But we know we won't hit 40 minutes exactly." So just to be safe, the team gave themselves extra minutes in the event of any slight holdups and delays and set 9:42 in product photos. When the big image of the product appears on screen, we want the time shown to be close to the actual time on the audience's watches. According to former iOS chief Scott Forstall, "We design the keynotes so that the big reveal of the product happens around 40 minutes into the presentation. When Steve Jobs announced the launched of the very first iPhone in 2007, exactly 42 minutes into his keynote address, a picture of the iPhone displaying the time 9:42 popped up on the screen behind him. You could check it across their old commercials, print ads, and even on product’s screenshots on Apple’s website. In Apple, there’s a reason for everything and it had to do with Steve Jobs and his very carefully crafted product launch presentations. Random coincidence, you think? Obviously not. Did you know why 9:41 AM is always the time displayed on Apple products? Maybe you haven’t noticed it yet but every single Apple product - MacBook, iPad, iPhone - in promotional photos shows exactly the same time.
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